PENDAMPINGAN UMKM DALAM PENGGUNAAN DIGITAL MARKETING PADA UMKM DESA MEKARMUKTI KABUPATEN BEKASI
Keywords:
MSMEs, digital marketing, marketplaceAbstract
The community service program was carried out offline in Mekarmukti Village, North Cikarang District, Bekasi Regency. Delivered through material with the theme “Mekarmukti Village UMKM digital marketing training” and conduct joint learning between participants and presenters. The implementation of community service with 50 participants including Pelita Bangsa University students and micro and medium scale business actors in Mekarmukti Village. Community service was held on August 24, 2024. In this community service activity, participants are given learning and assistance to set up online stores on marketplace platforms such as Shopee. With material on product photo techniques, editing techniques, product videos and making product logos as well as exposure and practice of marketing tutorials via Shopee
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References
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Copyright (c) 2025 Putri Nadiyah Azizah, Khoirun Nisah, Dwi Astuti (Author)
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