PENGARUH INFLUENCER TASYA FARASYA DALAM MENINGKATKAN MINAT BELI KONSUMEN DI INSTAGRAM
Keywords:
Influencer, Tasya Farasya, InstagramAbstract
In this digital era, social media such as Instagram and TikTok have become very effective marketing platforms. One marketing strategy that is now increasingly popular is using influencers to promote products. Data was collected through observational analysis of follower interactions on Tasya Farasya's posts related to the products being promoted, as well as interviews with several followers to explore their views on Tasya's influence on purchasing decisions. Based on the analysis of Tasya Farasya's posts promoting beauty products, it was found that 70% of the comments received were positive and suggested buying the product, indicating a strong influence on consumer purchasing interest. This study shows that influencers such as Tasya Farasya play an important role in influencing consumer purchasing interest, especially through personal interactions and trust built with followers.
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Copyright (c) 2025 Siti Zahra Maulia, Arlia Putri Zamzam, Fesya Ahdia Fahwi (Author)
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