Penjualan Produk Eiger Pada Pasar Internasional Melalui Media Sosial

Abstract

Eiger as one of the leading outdoor equipment brands in Indonesia, faces challenges and opportunities in expanding its presence in the global market. This research aims to determine the strategies Eiger uses to penetrate international markets, including product innovation, digital marketing adaptation, supply chain optimization, and  collaborative approaches with global partners. This research uses case study methodology and secondary data analysis to assess the effectiveness of Eiger's marketing strategy, including the use of digital analytical technology, social media, and the development of digital-based customer experiences. The findings show that Eiger can leverage technology to understand international market needs, improve operational efficiency and strengthen its brand identity in the global market. However, Eiger also faces obstacles such as competition with international brands, 
consistent product quality, and uneven market penetration. The study concluded that Eiger's international expansion  desires depend on its ability to adapt to global market needs, increase product innovation, and build partnership strategies. These results provide strategic insight for other local companies wishing to compete internationally