PERAN DAN UPAYA CONTENT WRITER DI DUNIA JURNALISTIK DIGITAL UNTUK MEMPEROLEH DERETAN TERATAS PADA TRENDING TOPIK GOOGLE
Keywords:
Disway, content writer, trend, digital journalism.Abstract
This research reviews the news writing techniques applied by one of the mass media in trying to excel in the trending topic row, namely the Harian Disway. Harian Disway is a mass media that focuses on publishing news online or epaper. Especially in exploring trending topics on Google. The main focus of this research is the content writer's efforts in creating content that attracts readers' attention and can enter the top row of a trending topic. Content writers at Harian Disway apply a writing strategy that is easy to understand, to the point, and refers to trend data analysis by utilizing SEO keywords that attract readers' attention. They are also responsible for monitoring the latest issues developing in the community. The goal is to produce news that is relevant, factual, high quality, and different from other media quickly, so that it can be immediately presented to the public. With this strategy, Harian Disway has succeeded in increasing its competitiveness in the media market. This research contributes to the literature on digital journalism and practical insights for the media in optimizing the role of content writer in order to compete in the era of digital journalism.
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Copyright (c) 2025 Cindy Berliana Wibowo, Eka Wahyu Muria Ningsih, Nara Garini Ayuningrum (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
